Yantram Catalog Printing - A Q and A Session

Catalog printing, given its complex nature, generally carries with it a set of questions the average business owner might just not know the answers to. Some companies thrive on regular catalog printing and hence, know the ins and outs of what they're looking for. But others might not use it often at all, which can create a cloud of inquiry when it comes to printing them for their specific purposes. Business-minded individuals of the world don't fret: here is your basic guide to the answers you've been looking for.

How big should I stretch my dimensions?

This all depends on your catalog printing needs. Are you showcasing a new line of vacuums or sporting equipment? The number of pages and size of your prints should never try to accommodate more than what you are touting. For example, if you only need to talk about 6 different vacuums, perhaps an 8.5x5.5 layout is right for you. However, if you're coming out with an array of summer clothing, 8.5x11 might be the only option for you (and you can do it up to 48 pages!)

How should I properly customize my order?

Online catalog printing companies have loads of technology to help them process your order the way you want. From aqueous and high-gloss UV coatings to custom folds, stapling and binding, inserts, collating, lamination, hole-punch and perforations are just some of the ways to make it stand out. Make sure to include plenty of high definition imagery, color schemes and font styles to create an element of feng shui.

What should I look for in an online printing company?

Companies that operate under the Golden Rule of course! Great service is key to completing your catalog printing. You'll also save money by choosing an eco-friendly printer that keeps its services under one roof. Recycling keeps their costs down in order to keep yours low too. Anytime they outsource things like die-cutting and direct mailing, your prices will likely rise.

What about distribution?

Some printers distribute your catalog printing by mail. This means complete CASS certification and processing of one mailing list, postal pre-sorting and inkjet addressing and finally, delivery and/or pickup to accommodate same-day and next-day shipment options. You can always plan to put them on display for easy takeaways at tradeshows and conventions or simply right there at your store in front of the newest and hottest items. But nothing beats the reach of direct mailing - look for a company that can do it all!



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